Collateral Development
What is marketing collateral? – Marketing Collateral is the inventory of marketing material that is used to support a company’s sales process.
Marketing material used in advertising, PR, and other marketing practices can establish a marketing brand. However, at the hands of your sales team, partner sales channels, and customers, approved marketing materials can be distributed to every corner of the market. The marketing material used in this partner empowered outreach is referred to as marketing collateral.
As a marketing company, Score Consulting is experienced at designing & developing marketing material that supports advertising processes. We also partner with companies to extend these materials into sales specific marketing collateral. When considered as a component of your core marketing strategy, marketing collateral efforts create a low cost / no cost form of target marketing that all add to your brands presence in the target market.
Collateral Marketing Material – Collateral marketing covers a variety of materials that are not commonly thought of when designing a marketing plan. Examples of collateral marketing material include:
- Sales brochures
- Posters, Signs, displays in customer stores
- Slide decks & presentation material
- Web site content
- Sales and support scripts
- Product demonstrations
- White papers & data sheets
- Business cards, logos, etc…
When designing marketing collateral, it is important to understand the advantages and use of this type of media.
- Other forms of traditional marketing are used to foster awareness among a target market. Marketing collateral on the other is designed to inspire a buying decision from a select base of targets.
- Marketing collateral is highly effective when the customer has been introduced to the product and has basic presumptions about its feature sets and shortcomings. It can be left by sales partners or customers to support the sales process.
- This material has the greatest impact on the sales cycle when a customer is considering multiple purchasing options. It can simplify the sales process by highlighting product advantages and leading your clients to the idea decision (purchase of your products or services).
- Most importantly, the form of marketing material must continue the product and corporate brand established in other marketing venues. Failure to do so can severely hinder the chances of closing a sale.
- Before developing marketing collateral, it is import to understand the sales process and true demand for marketing colateral. Over production of marketing material wastes vital marketing capital. However, under production can delay the sales process and will create higher than necessary per client sales expenses.
Score Consulting and Marketing Collateral:
Score Consulting has aided many companies in expanding their marketing material into effective marketing collateral. Further, we are keenly aware of the cost savings created by developing marketing collateral in conjunction with other forms of traditional marketing material. Regardless of your current marketing needs, Score Consulting can create additional efficiencies in your sales process through the design and development of focused collateral marketing material. If you are in need of powerful collateral marketing material in your sales process, contact Score Consulting directly.
