Traditional Marketing

Score Consulting combines multiple traditional marketing platforms to give your company a competitive edge that will help you stand out in your industry. Traditional marketing can be seen and effectively used in every industry! From big billboards to mail flyers, traditional marketing strategies have proven to be a great way to market your company.

Our team at Score Consulting takes the headache out of traditional marketing. Our experience produces repeat success in the traditional marketing world. Our team is trained to analyze your company’s target market and identify the traditional marketing efforts which will benefit your company. We understand that not every company needs to have a huge billboard, but every company can grow through specific traditional marketing practices.

Score Consulting is experienced at leveraging traditional marketing techniques to ensure the success of your company. We understand that not everyone has chosen marketing as a career. Nor do we expect our customers to understand all of the traditional marketing techniques at their disposal. Regardless of whom you choose as a marketing partner, we want you to understand these techniques so you can make more informed decisions.

Traditional Marketing at a Glance:

Branding – Branding is a crucial component for any company in any industry. Without branding, your company will get lost in the crowd. Branding is the creation of the logo and design that represents your company, your product, and/or your services. If your brand is consistent and clear, it will help convey your company or organization’s personality to your clients, customers, and prospects. Branding your company or organization will help your consumers recognize you at a glance.

Client Retention – Marketing isn’t just about attracting new customers. Retaining existing customers is equally important and much more cost effective. When evaluating your traditional marketing needs, always consider ways of increasing revenue by better connecting with your existing customers. Proper client retention efforts may increase your gross revenue without the steep costs often associated with customer acquisition. In most markets acquiring new customers cost 6 times as much as it does to maintain a repeat customer.

Direct Response – This traditional marketing technique consists of a few key approaches to marketing: direct mailers, flyers, sales letters, and printing. Direct Response combines these direct marketing techniques with measurable response approaches. Targeting your key consumers with these proven direct response plans is a sure way to grab their attention and accurately measure your results.

Tradeshows – Tradeshows are a great way to get involved with your industry peers, while promoting to your consumers. All tradeshows are not created equal. Nor are the booths in a tradeshow. Before investing in this form of marketing, it is important to understand the results that you expect from your tradeshows efforts.  To accomplish these expectations you will need a combination of the right exhibit, the right tradeshow and proper placement in each event.  Attending the right tradeshow can produce significant returns, but proper placement and effective exhibits are essential at even the best of shows.

Seminars – Seminars are a great way to connect one on one with current and potential customers. They give you an opportunity to educate your consumer making them a better customer. Tradeshows are also a great way to screen potential customers. Remember to present relevant material that teaches something of value to the attendees. If you are successful at educating the attendees, they will be more likely to convert from prospect to customer. If you use the session strictly as an opportunity to pitch your product, you will turn away more customers than you attract.

Marketing Collateral – Marketing material used in advertising, PR, and other marketing practices can establish the brand of your company, products, and services. However, at the hands of your sales team, partner sales channels, and customers, approved marketing materials can extend your brand to every corner of the market. The marketing material used in this partner empowered outreach is referred to as marketing collateral.

Public Relations – Public Relations can include multiple marketing techniques. However, the general concept of public relations is to bring awareness to potential consumers and open consistent lines of communication with the public. This method of traditional marketing creates an informed consumer base. These informed consumers are more likely to become satisfied customers.

Advertising – Advertising can be delivered using several different advertising platforms from newspaper ads to Super Bowl commercials. Regardless of the platform the reason behind any advertising is to bring attention to your company’s service or product. Just remember that each advertising platform will reach a different type of audience. The platform you use to advertise your product or service could be different from one product to another depending on the audience you want to reach.

Sales – Sales are more effective if the sales team is provided with a significant volume of high-quality leads. Sales teams that do not have a solid lead source will spend as much as 90% of their time generating and qualifying leads. A poorly constructed marketing plan can generate a large volume of leads, but may still result in a loss of time and in some cases a decline in sales. On the other hand effective well planned marketing efforts target a specific audience that is likely to purchase your product or service. When executed properly, the sales team can focus as much as 80% of their time on closing customers and generating sales revenue.

Tracking – Most marketing efforts should result in an increase in sales or a change in the consumers’ perceptions of your products or services. Before beginning any marketing effort, analyze your current results and set new expectations. Throughout your marketing campaign, track or monitor the results to ensure a successful campaign. If properly tracked, you will be aware of poor performing techniques early and be able to tweak them to maximize return.

Contact Us

Score Consulting combines both time-tested and cutting-edge marketing methods and strategies to help companies with their current and future marketing needs. The techniques listed above are practiced every day at Score Consulting.

Contact Score Consulting today to find out how marketing can take your company to the next level.