Internet Marketing

At Score Consulting we pride ourselves on our mission to help companies market their products and services. To that aim we are willing to go the extra mile to ensure our customer’s Internet marketing efforts are successful.

Score Consulting has amassed years of experience in Internet marketing. Because of that experience we are confident providing turn-key marketing solutions. However, in that time we have learned that many companies are comfortable executing parts of their marketing plan on their own. Others need only moderate consulting or strategic planning assistance. Each of these approaches leads to significant reductions in marketing expenses. To accommodate these types of relationships, we have structured our marketing company and pricing models to allow for the execution of individual Internet marketing services. If you need help with a particular Internet marketing service or a turn-key solution, contact us to discuss your options.

Internet Marketing Disciplines:

  • Web Development: The Internet has changed the way businesses communicate with their customers. Web development is a marketing discipline that leverages the Internet to marketing a company through their own proprietary website. Web Development is the corner stone of all Internet marketing.
  • Search Engine Optimization: Search Engine Optimization or SEO is the practice of increasing a websites marketing presence. Search engines are the most popular way for consumers and businesses to find new sources of information, compare or review products, and purchase products or services. Optimizing a website to perform well in search engines increases the likelihood that the site will rank highly in the search engines, resulting in more traffic and ultimately additional revenue.
  • Search Engine Marketing: Search engine marketing or SEM goes beyond website development and search engine optimization to ensure maximum exposure for a company’s web presence. Much like traditional marketing and Internet marketing, search engine marketing is an all encompassing term to describe the practices of marketing a company’s web presence.
  • Social Media Marketing: Social Media Marketing is the act of marketing specifically for Web 2.0. When done effectively, the message shared with the consumer is passed on. Over time the message spreads virally drawing attention to the company that initiated it. This type of viral message creates several positive results.
  • Email Marketing: Email marketing is a powerful media for your direct response marketing efforts. It enables companies to be nimble and agile when responding to customer feedback. It also allows companies to expand their reach exponentially without significantly impacting their marketing budget.
  • Reputation Management: Web 2.0, while being filled with opportunity, also creates two major risks: The risk of an angry customer spreading a negative message and the bigger risk of missing opportunities to forge positive connections with new customers. Reputation Management helps mitigate damaging content on the web and maximize your branded message.
  • Hosting: When choosing a host provider, it is important to remember that not all providers are created equally. Each one of them has very unique features. For instance, some hosting companies will only host certain types of Internet technology. Others will only allow a set amount of site visitors per month. The list goes on and on. When considering a hosting provider, it is important to do so as part of a larger Internet marketing plan.
  • Web Tracking: Web tracking and analytics lead to more productive marketing efforts. Internet marketing and traditional marketing each have their own advantages and secrets. One of the advantages of Internet marketing is the ability to cost effectively produce statistics and tracking metrics. These metrics allow companies to track the success (or lack thereof) from their marketing & advertising campaigns.

Contact Us

The links above are designed to foster self-help marketing efforts. However, if you would prefer personal assistance from an experienced marketing practitioner contact Score Consulting today.

We can help you by defining and executing an entire custom marketing or by aiding you with any individual component of your Internet marketing efforts.

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