Strategic Planning
Since the advent of the Internet, marketing has been in a state of flux and rapid change as it has evolved to leverage new technologies. However, the core principles of marketing are still the most effective way to approach most marketing efforts. Before beginning any marketing effort we suggest you perform a Four P or “Marketing Mix” Analysis on your market prospectus. This analysis will develop a highly accurate marketing plan that pin points specific customer segments. Then through the proper application of those principles, a strategy can be devised that applies specifically to your target segment using the most cost effective implementation plan possible.
Marketing strategies guided by the Four P, “Marketing Mix” Analysis leverage time tested techniques that maximizes marketing return and simultaneously reduces the costs associated with blanket marketing techniques. To gain an accurate gauge of your marketing needs, Score Consulting will use this analysis approach to understand your target audience. With this understanding we will be able to identify ways to leverage the playing field. During this analysis we will review the following areas of your current and future marketing needs:
Product: The first of the four Ps is product. In this analysis the product or service is reviewed. This review will identify key competitive advantages. It will also create an understanding for the ways your customers perceive your company and your product offering. These perceptions and advantages will ensure that your marketing material is focused specifically on the conversion of customers who are ready to buy and improving the perceptions of those who are not ready to buy.
Price: Often times, price can make the best marketing plan ineffective. To increase the likelihood of success, review and research your products or services in light of the competitive landscape. This could identify effective pricing or promotional pricing strategies that can make the product more appealing. In some cases, this could indicate a need to increase your prices to be better received. In others a temporary cost reduction could result in a significant influx of new customers.
Promotion: Promotion is an analysis in which the market and available platforms are reviewed to identify opportunities that will generate the maximum name recognition and memory retention in your target segment. It will also identify the most cost effective means of promoting the product or service to a target audience.
Placement: Most crucial of the four Ps, is the placement of your product or distribution of your marketing material. During this analysis, the key marketing segment is researched to produce a distribution plan that applies creative approaches to reaching this market segment using a mixture of distribution mechanisms. This mixed approach ensures maximum market segment coverage, but will also create the greatest cost savings.
Score Consulting specializes in traditional marketing strategies, Internet marketing and marketing management. We have done our due diligence and have proven ways to help companies succeed at marketing techniques. To ensure success, Score Consulting will work with you to develop a prospectus of your current marketing efforts. We will then assist you in finding additional opportunities and build a marketing plan that will maximize your return.
We understand that not every company has the budget or the need to employ these high cost tactics. Companies will often skip out on marketing or limit marketing reach because they fear the investment required to be successful. This fear however, is unjustified. The proper application of strategic marketing planning can lead to affordable and highly effective marketing efforts.
Contact Score Consulting today to begin analyzing your current marketing efforts and/or long term marketing objectives.
