ISWOT Analysis

The ISWOT Analysis is a refined, focused version of a SWOT analysis. This analysis focuses solely on the strengths, weakness, opportunities, and threats associated with Internet marketing efforts and the product’s web presence. The ISWOT analysis will create a marketing landscape unique to the Internet and those competitors who leverage the Internet. If you are familiar with a traditional SWOT analysis, this page should be very familiar to you. If you are not, we suggest you read our introduction to SWOT analysis.

Score Consulting has been active in Internet marketing since the creation of the company. This long standing history of Internet marketing success has taught us all of the tricks and secrets necessary to complete a thorough ISWOT analysis. Much of this information is not available through a standard Google search and requires much deeper digging to understand the full impacts of Internet marketing.

Short Term Internet Marketing Results or Long Term Marketing Success:

Planning makes the difference between short-term gains and long-term sustainable returns. The ISWOT analysis is the secret to this success in terms of Internet marketing efforts.

Strengths – An ISWOT analysis will build on defined strengths by identifying channels, strategies, customer partnerships, management commitments, and content availability. Each element of this analysis is focused on the brand’s strength as it relates to the ability to create viral or wide reaching marketing impact. This analysis will also include some of the basic SWOT elements like brand strength and flexibility to grow.

Weaknesses – Weaknesses are just as important as strengths. They identify areas of improvement and elements of an Internet marketing plan that should be downplayed. Again, this exercise will analyze the five elements in the strengths process, but the strategist will instead focus on internal corporate inhibitors.

Opportunities - Similar to strengths, this section focuses on the advantages of the product as it relates to the new Internet marketplace. This process will commonly uncover new markets that were inaccessible under traditional marketing plans. It may even identify new services or competitive advantages that were irrelevant in older marketing models. This process will also aid in defining the customer demographic that is targeted by the company via the Internet and may even enable more efficient fulfillment and operations procedures for Internet customers.

Threats – As new opportunities are created by the Internet, so are new competitors and risks. This stage of the analysis identifies those external factors that could hinder your Internet marketing efforts.

Score Consulting’s ISWOT Analysis:

The Internet can be intimidating to many business leaders. Furthermore, since it is an unknown to many marketing professionals, Internet marketing is often overlooked or treated as second class. Score Consulting’s ISWOT analysis can reduce both of these impacts.

Score Consulting understands the return on marketing investment generated by Internet marketing. Contact us today to partner with us to build an Internet marketing strategy and the analysis that leads to long term Internet marketing success.