Consulting

Marketing success is our sole objective. Through marketing success companies are able to grow and expand their internal capabilities. To enable this expansive growth, Score Consulting has created a series of flexible marketing consulting programs that will increase your strategic marketing potential without consuming your marketing budget. This cost effective approach to marketing consulting gives companies of any size or stage of development the ability to embrace marketing and improve their reach.

To aid in the growth of Score Consulting customers and the larger general business population we have created a series of self-help files that explain in detail the disciplines involved in marketing consulting. We welcome further contact should you have a need for a partner in any of these disciplines,

Marketing Consulting Disciplines:

• Comprehensive Marketing Management: Once a marketing strategy has been established, the most important task is that of marketing management. A comprehensive marketing management program monitors the progress of marketing campaigns and how they align with key marketing objectives. These programs focus on execution to ensure the campaign generates the appropriate return on your marketing investment.

• Strategic Marketing Planning: Before beginning any marketing effort we suggest you perform a Four P or “Marketing Mix” Analysis on your market prospectus. This analysis will develop a highly accurate marketing plan that pinpoints specific customer segments. Then through the proper application of those principles, a strategy can be devised that applies specifically to your target segment using the most cost effective implementation plan possible.

• SWOT Analysis: The key to any successful project is planning and strategic focus early in the process. Marketing is no exception. One of the most powerful tools for planning the strategic objectives of a company’s marketing efforts is the SWOT Analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. This approach identifies the positive and negative characteristics of a product, the marketable potential of the product, and the marketing factors that impact its potential.

• ISWOT Analysis: ISWOT is a refined, focused version of a SWOT analysis. This analysis focuses solely on the strengths, weakness, opportunities, and threats associated with internet marketing efforts and the product’s web presence. This analysis will create a marketing landscape unique to the internet and those competitors who leverage the internet.

If you ready to grow your business with the help of experienced marketing professionals, contact Score Consulting today so we can help you by defining and executing an entire custom marketing or by aiding you with any individual component of your internet marketing efforts.