Booklet Printing
Booklet Printing came to us with a need to develop a website that could manage their e-commerce needs affordably and effectively. Score Consulting developed their website, gave them an “SEO Booster” and integrated an e-commerce solution that could integrate with their Google Checkout account.
Invest2Dream
Invest2Dream is a MLM management company focusing on bringing investment opportunities and MLM guidance to people new in the field. They wanted to put together a website that was searchable for people interested in investing in their future.
We also developed a Twitter following for Invest2Dream to help drive traffic to their site and an auto-response email campaign to help them retain clients and prospect for new leads.
Lead Gen Online
When Dr Shue came to Score Consulting and was looking to drive traffic to his MLM business, we developed this blog-based site for him.
To drive traffic to the site, we also created a Twitter account that developed a following of people interested in getting information on how to develop leads for their businesses.
The Four P’s of Marketing – Why You Need Them
Marketing can be a difficult thing to understand. Many think that it’s just a matter of placing a few ads, making some fliers and distributing a few press releases. If it were that easy then everyone would be doing it and their businesses would be booming. However, the fact is, it’s not that simple. There’s more to marketing than what most people see.
With marketing before you begin any campaign, you need to have all your facts gathered. This includes doing an analysis to determine what others in your niche market are doing as well as who are your customers and what are their buying patterns? Knowing this will allow you to develop a highly specific and profitable marketing campaign.
In the marketing world, there is a commonly used method call the 4 P’s. This stands for Product or Service, Place, Price and Promotion. If you focus on only one of these areas then you’re not going to market as effectively as you should. By mixing these items together and really analyzing each part of the 4 P’s then you are leveraging your business to achieve maximum profit from your marketing campaigns.
So, a way to look at it would be:
Product or Service:
What does your customer want from your product or service? How will they use it?
Place:
Where will your customers be looking for this product or service?
Price:
What value will your customers see in your product or service? What price will they be willing to pay? What are your customers charging for similar products or services?
Promotion:
How will you get news of this product or service out to your targeted customers?
Granted these aren’t the only questions you should be asking yourself in these areas but you get the point as to how the 4 P’s really make you analyze your business to determine the best marketing efforts for your business. In the end, it’s about positioning yourself above the competition. The 4 P’s is a tool to allow you to get ahead of the pack if you use it properly.
The Power of Email Marketing
If you’re a business owner, then you’re constantly looking for ways to market your products and services. While you have used traditional marketing efforts, you are now exploring ways to use internet marketing to its fullest potential.
One of those ways is email marketing. Too often, companies overlook this form of marketing because they feel that with so many spam filters today that it’s just not worth it. Many also feel that email marketing is a thing of the past since we have so many other outlets like social media marketing, blogs, SEO, etc. This couldn’t be further from the truth.
Email marketing is still a very effective form of marketing. As a business, you simply don’t have the time or money to waste on something that is ineffective. Email marketing, when timed perfectly and targeted to your specific audience, can gain you valuable exposure. Once you have developed the concept and laid out your email marketing campaign, then you need to test it.
Some may say you need to send out an email as specific intervals. This is true however; the intervals need to be times that are proven to work for your customers specific patterns. Only you know your customers. So perhaps in the first two email marketing campaigns you can send them out at different intervals and then compare them to one another to see which campaign got the most results and why. Email marketing is affordable and you can track your campaign results easily.
You need to begin with a valid database of contacts. The issue with spam is those companies who send out emails to anyone and everyone. Most companies have a database of potential and current customers. Potential customers can come from a newsletter mailing list, a webinar training, etc. Current customers are already in your system. Make sure to target each campaign to a specific customer. One campaign generally does not work for all. For example, you would word an email to potential customers differently than you would for your current customers.
Email is here to stay and when used properly, it is one of the most cost effective and quantitative forms of marketing you can have. Email is still a powerful tool. Try this form of internet marketing today and see how it can help your company’s growth. You can also combine it with other forms of marketing to create a dynamic marketing tool. Everyday millions of people read their emails. Your campaign could be one of those read items.